What is Artfest?
Artfest, a masterpiece in the making, brings together community leaders, philanthropists, art
lovers, and children advocates for an amazing celebration of artistic accomplishment. Artfest
2025 takes its theme from the works of French artist, Henri Matisse. His bold useof saturated
color and abstract shapes is a fitting backdrop for Artfest, a true celebration of art.
Guests will delight in an elegant “French Supper-in-the-Park” setting, beautiful artwork, fun
activities, and delicious food for an incredible and memorable evening.
Event Features include:
- "Stroll & Savor” with Drinks and Appetizers
- Young Artist’s Masterpiece Gallery
- Live Performance by Music Fusion, the Club’s performing art group
- Art, Silent and Live Auctions, plus a Grand Prize Raffle
- Catered, Sit-down Dinner
- Multiple Points-of-Interest and Photo Opportunities
Attending guests are individuals and couples ages 21+. They are community leaders and
influencers. They are philanthropic and supporters of the local community. They are art
lovers and children advocates. On average, they tend to contribute $200-$600 per event.
Event Promotional Activities
Save-the-Date Announcements: Email and social media posts formally announcing the
event date and theme, as well as confirmed high-level sponsors. Audience = 11,000+
Solicitations/Invitations: Full-color, promotional materials will be sent to past/current sponsors,
prospective sponsors, former guests, targeted donors, and supporters. Audience = 1,000+
Magazine/eNewsletter: Print and electronic versions of BGC Brief magazine
will be sent to the entire network of the Boys & Girls Clubs of Kern County
supporters in March, June, August, and December. Audience = 3,000+
Webpage: The Artfest website will be regularly updated with event and sponsor
information and can include links to sponsor webpages. Audience = 12,000+
Social Media: Spread across multiple social media platforms, the Boys & Girls Clubs
of Kern County will link guests/followers to our mission, as well as our sponsors
and their messages through dynamic, engaging, and fabulous content.
Direct Audience/Followers = 9,900+ / Indirect Audience = Unlimited
Program: Distributed to all attendees at the event, the program will include event
details, sponsor, donor, partner recognition, artists’ background, Club program
and service information, and live auction item descriptions. Audience = 700+
+ MUCH MORE!
Who is Henri Matisse?
Henri Émile Benoît Matisse (December 31, 1869 – November 3, 1954) was a French visual
artist, known for both his use of color and his fluid and original draughtsmanship. He was a
draughtsman, printmaker, and sculptor, but is known primarily as a painter.
Matisse is commonly regarded, along with Pablo Picasso, as one of the artists who best helped
to define the revolutionary developments in the visual arts throughout the opening decades of
the twentieth century, responsible for significant developments in painting and sculpture.
The intense colorism of the works he painted between 1900 and 1905 brought him notoriety
as one of the Fauves (French for "wild beasts"). Many of his finest works were created in the
decade or so after 1906, when he developed a rigorous style that emphasized flattened forms
and decorative pattern. In 1917, he relocated to a suburb of Nice on the French Riviera, and
the more relaxed style of his work during the 1920s gained him critical acclaim as an upholder
of the classical tradition in French painting. After 1930, he adopted a bolder simplification of form.
When ill health in his final years prevented him from painting, he created an important body of
work in the medium of cut paper collage.
His mastery of the expressive language of color and drawing, displayed in a body of work spanning
over a half-century, won him recognition as a leading figure in modern art.
